'IT WAS NEVER ABOUT THE DESTINATION' PRINT
Some of the bikes in the peloton were a bit odd but it was a peloton nonetheless!
I love cycling. I can remember each one I've owned like they're living people and each one is tied to a certain phase in my life. The idea for this piece has actually been on the books for a while. There's not many feelings better than riding a bike. Cranking through gears as hunger for more speed, fighting up a hill, coasting down the other side, puddles kicking up in your face, the grit on your water bottle's nozzle that you don't care about because your thirsty as fuck, the heat from your legs when you stop and the power you feel in them when you get back on. I'll stop the poetics but you get the idea.
This print is also a big milestone for us. You see, the very first screen print we released was 'It Started As A Joke' back in 2010. It was well received and it marked a turning point, stoking the idea that we could make a living from this. However it was a screen print studio that printed the edition for us, as well as the two subsequent pieces in 'The Chaos Trilogy'. They are fantastic prints but we love doing as much as we can ourselves.
Then we began screen printing our own work in 2014, grinding it out through trial and error. It wasn't (and still isn't) always easy but to have full ownership over the process is so satisfying and we've even printed for other artists along the way. But when we started, it was always at the back of our minds that we'd one day screen print one of these 'wide prints' ourselves. Honestly, it wasn't until a couple weeks ago that we finally got to the stage where we were capable of printing it to the standard we have. We actually tried printing this edition last December but we ran into some issues.
So now it's with great pride that we emboss, number and sign each and
every one of these prints because, in one sense, this edition has been
seven years in the making. Thanks to everyone that has joined us on this
'It Was Never About The Destination'
108cm by 33cm
Heritage Rag 300gsm
Hand finished, signed, numbered, and embossed
Available to purchase for £95, including worldwide shipping.